Grazia Murtarelli

Grazia Murtarelli , IULM University Milan, Italy, is Assistant Professor of Corporate Communication. Her research focuses on the analysis of online scenario and, more specifically, on the following issues: social media-based relationship management, online dialogue strategies, digital visual engagement processes and social media measurement and evaluation. She is Public Relations Student & Early Career Representative at International Communication Association. She is also a faculty affiliate of the Centre of Research for Strategic Communication at IULM University.

Publications

Mitigating Reputational Damage in Corporate Crises: An Examination of Apology Strategies
Mitigating Reputational Damage in Corporate Crises: An Examination of Apology Strategies
Elanor Colleoni, Grazia Murtarelli, Stefania Romenti, Francesca Dodini. © 2024. 13 pages.
This study addresses the critical role of organizational apologies in crisis management, focusing specifically on their impact on corporate reputation and stakeholder behavior....
Beyond Goodwill: The Interplay of CSR Communication, Individual Beliefs, and Corporate Reputation
Beyond Goodwill: The Interplay of CSR Communication, Individual Beliefs, and Corporate Reputation
Stefania Romenti, Chiara Esposito, Elanor Colleoni, Grazia Murtarelli. © 2024. 21 pages.
This chapter investigates the interplay between consumer activism, corporate social responsibility communication (CSR), and corporate reputation. Using IKEA as a case study, the...
Sustainable Marketing Communication via Social Media: Searching for a Balance in Corporate and Consumer Dialogue
Sustainable Marketing Communication via Social Media: Searching for a Balance in Corporate and Consumer Dialogue
Grazia Murtarelli, Denis Šimunović, Elanor Colleoni, Stefania Romenti. © 2023. 16 pages.
Social media has transformed the processes throughout corporations communicate their CSR activities, and therefore their overall sustainable marketing strategies. While...