Gonzalo Díaz Meneses

Gonzalo Díaz Meneses (1966) is a devoted and interdisciplinary lecturer of Marketing at Las Palmas of Gran Canaria University (Spain). He earned his PhD degree in Marketing (ULPGC), MSc in Market Research (UNED), MBA (EAE & UB), MSc in Digital Marketing (UOC), diploma in Datamining (UNED), degrees in Politics and Sociology (UCM) and Geography and History (UCM). His research has focused on marketing, having more than 100 scientific publications in the lines of social marketing, consumer behaviour and tourism. He has published in Annals of Tourism Research, International Journal of Contemporary Hospitality Management and Journal of Destination Marketing and Management.

Publications

Search Engine Optimisation for Social Marketing
Search Engine Optimisation for Social Marketing
Gonzalo Díaz Meneses, Sol Castellanos Pérez Lasala, Maica Amador-Marrero. © 2024. 28 pages.
Social marketing is among the scientific disciplines whose professional and scientific institutions have grown significantly in recent years. However, there are still only twelve...