Gloria Ama Konadu Sraha

Gloria Ama Konadu Sraha is Senior lecturer in Marketing and currently the Head of Business Studies Department at Lancaster University, Ghana. She holds a bachelor’s degree in marketing from All Nations University Ghana, an MSc in International Marketing from the University of the West of Scotland, UK and a PhD in International Business from Victoria University of Wellington, New Zealand. She has attended many AIB conferences in different countries and a reviewer of many academic manuscripts for journals and conferences. Her research interest includes international business, export promotion programmes, gender studies in entrepreneurship and export marketing strategies in emerging countries.

Publications

Exploring the Transformative Role of ChatGPT in Marketing: Opportunities, Challenges, and Future Directions
Exploring the Transformative Role of ChatGPT in Marketing: Opportunities, Challenges, and Future Directions
Michael Boadi Nyamekye, George Cudjoe Agbemabiese, Mahmoud Abdulai Mahmoud, Patrick Amfo Anim, Emmanuel Arthur, Gloria Ama Konadu Sraha, Fidelis Quansah. © 2024. 24 pages.
Artificial intelligence (AI) and technology's possibilities and influence on marketing are crucial and well-known. ChatGPT is a new AI-powered technology that has caused a...