Giuseppe Granata

Giuseppe Granata, PhD in Management, is an Adjunct Professor of Business Communication and Relationship Marketing at the University of Cassino and Southern Lazio. Lecturer in several university, postgraduate courses including the Master in Marketing & Retail Management. Visiting professor in business management at the University of Paris-Est Creteil, in business communication at the University of Zaragoza and Tourism Marketing at Autonoma University of Madrid. Consultant in public and private companies. Member Editor and Reviewer of scientific journals and international conferences in the field of management. The main areas of research developed refer to communication and marketing strategies and the management of small and medium enterprises.

Publications

Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments
Giuseppe Granata, Andrea Moretta Tartaglione, Theodosios Tsiakis. © 2019. 413 pages.
Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers....
Retail Customer Engagement: A Systematic Mapping Study
Andrea Moretta Tartaglione, Giuseppe Granata. © 2019. 26 pages.
Customer engagement is one of the most debated topics in marketing literature. The great interest of the scientific community resulted in a large amount of research on this topic...
The Influence of Retailer Choices on Consumer Behaviors and Sales Productivity
Giuseppe Russo, Maja Bozic, Ylenia Cavacece, Giuseppe Granata. © 2019. 19 pages.
The aim of this chapter is to analyze the most relevant factors affecting retailers by investigating the relationships between store type, assortment level, customers'...
Business Management and New Technologies to Improve the Services
Giuseppe Granata. © 2015. 20 pages.
Governments around the world have come to recognize the potential of new Information and Communication Technologies (ICT's) to reshape the ways in which they interact with...