George Cudjoe Agbemabiese

George Cudjoe Agbemabiese is a senior lecturer at the Faculty of Management Studies and presently the Vice Dean, School of Graduate Studies at the University of Professional Studies Accra. He holds a PhD from Putra Business School, University Putra Malaysia and an MPhil from the University of Ghana Business School, University of Ghana. He has co-authored and published academic papers including book chapters in peer reviewed journals including Scopus indexed and high impact factor journals. His areas of interest include Customer Relationship Management, Service Quality, Relationship Marketing, Customer Perceived Value, Service Recovery and Customer Loyalty.

Publications

Exploring the Transformative Role of ChatGPT in Marketing: Opportunities, Challenges, and Future Directions
Exploring the Transformative Role of ChatGPT in Marketing: Opportunities, Challenges, and Future Directions
Michael Boadi Nyamekye, George Cudjoe Agbemabiese, Mahmoud Abdulai Mahmoud, Patrick Amfo Anim, Emmanuel Arthur, Gloria Ama Konadu Sraha, Fidelis Quansah. © 2024. 24 pages.
Artificial intelligence (AI) and technology's possibilities and influence on marketing are crucial and well-known. ChatGPT is a new AI-powered technology that has caused a...
The Effects of Customer Relationship Management (CRM) and Customer Perceived Value Dimensions: A Proposed Conceptual Framework for Customer Loyalty
The Effects of Customer Relationship Management (CRM) and Customer Perceived Value Dimensions: A Proposed Conceptual Framework for Customer Loyalty
George Cudjoe Agbemabiese, Haslinda Hashim, Ann Jo Ho, Murali Sambasivan. © 2022. 21 pages.
The failure of customer relationship management (CRM) initiatives to improve the bottom-line has led to authors questioning the direct unconditional effects of CRM on customer...
Factors Leading to Increased Online Engagement
Factors Leading to Increased Online Engagement
Michael Boadi Nyamekye, George Cudjoe Agbemabiese, George Kofi Amoako. © 2022. 21 pages.
The presence of the COVID-19 pandemic has deepened the need for businesses to reconsider their marketing strategies for survival. This has become necessary due to the shift in...