Gema Marín-Carrillo

Gema Carrillo is an Assistant Professor of Marketing and currently Coordinator of the Degree in Marketing and Market Research at University of Almeria. Her interests are focused on international marketing, strategic marketing, environmental management, consumer behaviour, and sustainability education. She has published in journals such as CIT, JCP, JFPM, SIJ, among others. She has also published 3 book chapters, one book and has participated in national and international conferences.

Publications

Exploring Internationalization in Sustainable Entrepreneurship
Exploring Internationalization in Sustainable Entrepreneurship
María del Pilar Casado-Belmonte, Eduardo Terán-Yépez, Gema Marin Carrillo, María de las Mercedes Capobianco-Uriarte. © 2024. 24 pages.
Sustainable entrepreneurship has become a central topic in research, although there exists a lack of study between the approaches to internationalization in sustainable...
Exploring the Perceived Importance of Sustainability Education Techniques of Business and Management Students
Exploring the Perceived Importance of Sustainability Education Techniques of Business and Management Students
Eduardo Terán-Yépez, Gema Marín-Carrillo, María-de-las-Mercedes Capobianco-Uriarte, María-del-Pilar Casado-Belmonte. © 2023. 25 pages.
Despite the growing importance of educating business and management students about sustainability, little is known about the characteristics of different student segments in...
Better Late Than Never: Elucidating Effective Education Methods for Sustainability Teaching
Better Late Than Never: Elucidating Effective Education Methods for Sustainability Teaching
Eduardo Terán-Yépez, Gema M. Marín-Carrillo, María del Pilar Casado-Belmonte, María de las Mercedes Capobianco-Uriarte. © 2021. 16 pages.
This chapter, through an exploratory snapshot, aims to provide the first empirical work in the European context about the perceived effectiveness of sustainability education...
The Role of Innovation in Sustainable Entrepreneurship: A Holistic Framework
The Role of Innovation in Sustainable Entrepreneurship: A Holistic Framework
Eduardo Terán-Yépez, Gema M. Marín-Carrillo, M. Pilar Casado-Belmonte, María de las Mercedes Capobianco-Uriarte. © 2020. 27 pages.
Literature argues that innovation has an inherent and critical relevance in sustainable entrepreneurship (SE). However, due to the variety of innovation types and the broad...
Exploring Internationalization in Sustainable Entrepreneurship
Exploring Internationalization in Sustainable Entrepreneurship
María del Pilar Casado-Belmonte, Eduardo Terán-Yépez, Gema Marin Carrillo, María de las Mercedes Capobianco-Uriarte. © 2020. 24 pages.
Sustainable entrepreneurship has become a central topic in research, although there exists a lack of study between the approaches to internationalization in sustainable...