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About Us

Gaurav Kumar Gupta

Gaurav Kumar Gupta is currently the senior Lecturer serving at J.S. University, Shikohabad, Distt Firozabad. He did his Ph.D. (Commerce) from Dr. Bhimrao Ambedkar University, Agra. He has published research articles in journals and conference proceedings

Publications

The Interactive Bleisure Event: Gamification and Bibliometric Trends Transforming Attendee Participation

The Interactive Bleisure Event: Gamification and Bibliometric Trends Transforming Attendee Participation

Narendra Kumar, Swati Sharma, Gaurav Kumar Gupta. © 2024. 22 pages.

This study explores the emerging concept of “bleisure”-the integration of business and leisure- within the context of interactive events, focusing particularly on the role of...