Gauhar Sadykova

Gauhar Sadykova is an extensive researcher at the Business School of the Kazakh-British Technical University of Kazakhstan, working primarily in management and marketing. In recent years, Ms. Gauhar has been diverting her research to corporate social responsibility (CSR) and sustainability, focusing on human resources management and Innovation Management.

Publications

The Power of Problem Solving in Digital Marketing: A Case Analysis of Kazakhstan Market
The Power of Problem Solving in Digital Marketing: A Case Analysis of Kazakhstan Market
Rajasekhara Mouly Potluri, Darina Turusheva, Gauhar Sadykova. © 2024. 16 pages.
Digital marketing has become a vital part of every business in the modern era of Kazakhstan's business world. The problem is that entrepreneurs and marketers have brought...