Funda Bayrakdaroğlu

Funda Bayrakdaroğlu , who completed her undergraduate education at Anadolu University Faculty of Economics and Administrative Sciences, English Business Administration Program in 2006, started working as a research assistant at Muğla Sıtkı Koçman University in 2006. She successfully completed her master's degree in 2009 and doctorate degree in 2014 at Muğla Sıtkı Koçman University, Social Sciences Institute, Department of Business Administration. She has been working as a faculty member at Muğla Sıtkı Koçman University, Faculty of Economics and Administrative Sciences, Department of Business Administration since 2014. The author, who received her Associate Professorship in the field of Marketing in 2021, has a national and international books and book chapters, articles, papers and projects.

Publications

The Interaction Between Consumer Evaluations on Brand Extension Strategies in Luxury Product Categories With Brand Loyalty
The Interaction Between Consumer Evaluations on Brand Extension Strategies in Luxury Product Categories With Brand Loyalty
Ayşe Anbarlı, Funda Bayrakdaroğlu. © 2024. 37 pages.
For successful growth, it is necessary to create brand assets and gain advantage. Brand extension strategy ensures differentiation, growth, and value creation by taking advantage...
Marketing Mix Adaptation of Large-Scale Hotels in Turbulent Times: A Case From Mugla City
Marketing Mix Adaptation of Large-Scale Hotels in Turbulent Times: A Case From Mugla City
Funda Bayrakdaroğlu, Ali Naci Karabulut. © 2018. 18 pages.
Tourism is one of the leading sectors in Turkish economy, by taking the chance on various kinds in different regions of the country. However, based on its fragile structure and...