Frank Frimpong Opuni

Frank Frimpong Opuni (PhD, MBA, B.ed) is a Senior Lecturer in the Marketing Department within the Faculty of Business of Accra Technical University, Ghana. He has successfully defended his PhD from the University of Bolton, UK, has an MBA in Marketing from KNUST, Ghana and a Bachelor of Education from the University of Cape Coast, Ghana. Frank has published a good number of articles in high ranking peer reviewed journals across the globe. His special research interests are: Social Marketing, Digital Marketing, Health Marketing and Pro-environmental/Sustainability Marketing.

Publications

Sustaining Small Enterprises Through Digital Technologies in the Post-COVID-19 Era
Sustaining Small Enterprises Through Digital Technologies in the Post-COVID-19 Era
Elikem Chosniel Ocloo, Isaac Sewornu Coffie, Gretel Rejoice Mawunyo Asigbe-Tsriku, Frank Frimpong Opuni. © 2023. 24 pages.
Though studies have recently examined the effect of the coronavirus on micro and small enterprises (MSEs) and the role digital technologies could play in mitigating those...