Francisco Liébana-Cabanillas

Francisco Liébana-Cabanillas is an Assistant Professor in the Department of Marketing and Market Research at the University of Granada (Spain) since 2000 and holds a Ph.D. in Business Sciences at this university. He has a degree in Business and Administration Science and a Master in Marketing and Consumer Behavior, from the University of Granada. His main area of research and interest is the effectiveness of the mobile and online banking, Internet consumer behavior and e-banking acceptance; the results of which are reflected in various papers (Expert Systems With Applications, Service Industries Journal, Industrial Management & Data Systems, Global Business Perspectives, International Journal of Management Science and Information Technology, Harvard Deusto Business Research, Papeles de Economía Española, etc) which have been presented at the European Marketing Academy (EMAC), Asociación Española de Marketing Académico y Profesional (AEMARK), International Network of Business and Management (INBAM), International Symposium on Management Intelligent Systems (ISMIS), Jornadas Hispanolusas de Gestión, etc., book (Pearson) and chapters in different multidisciplinary books (IGI Global, Springer, etc). He is currently working on different research projects in Internet social networks, mobile payment, social commerce, Internet and effectiveness, multi-objective optimization and new technologies acceptance.

Publications

Sharing Economy and the Impact of Collaborative Consumption
Sharing Economy and the Impact of Collaborative Consumption
Iviane Ramos de Luna, Àngels Fitó-Bertran, Josep Lladós-Masllorens, Francisco Liébana-Cabanillas. © 2020. 323 pages.
The introduction of new technology and technological services worldwide has ushered in a new wave of peer-to-peer and access-driven companies that are disrupting the most...
Electronic Payment Systems for Competitive Advantage in E-Commerce
Electronic Payment Systems for Competitive Advantage in E-Commerce
Francisco Liébana-Cabanillas, Francisco Muñoz-Leiva, Juan Sánchez-Fernández, Myriam Martínez-Fiestas. © 2014. 393 pages.
Recent innovations in the field of information technology and communications are radically changing the way international organizations conduct business. In this competitive...