Francisco J. Sarabia-Sanchez

Francisco Sarabia-Sanchez is Professor of Marketing and Market Research at Miguel Hernández University. He has been a lecturer at the University of Murcia and visiting professor at the University of Lancashire (UK) and ESAI (Portugal). He specializes in consumer analysis, research methods, and social marketing. He has published books on values and lifestyles and methodology for marketing research. He has been the director of the Department of Economic and Financial Studies, the degree coordinator, and the director of the Ph.D. in Marketing and Strategic Business Management.

Publications

Artificial Intelligence in Sports: Monitoring Marathons in Social Media – The Role of Sports Events in Territory Branding
Artificial Intelligence in Sports: Monitoring Marathons in Social Media – The Role of Sports Events in Territory Branding
Natalia Vila-Lopez, Ines Kuster-Boluda, Francisco J. Sarabia-Sanchez. © 2023. 26 pages.
In the sports industry, artificial intelligence has become a powerful tool for sports managers interested in getting private sponsorships and for DMOs interested in branding a...