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About Us

Fidelis Quansah

Fidelis Quansah is a Senior Lecturer with the Faculty of Management Studies, UPSA. She is currently the Dean of the Faculty of Management Studies. She holds a PhD in Business Administration from OUM-AiT, MBA in Marketing from the University of Ghana, Legon and a BSc in Renewable Natural resources (Wood Science) from KNUST. She has supervised a significant number of dissertations from the undergraduate level through to the PhD level since her engagement with the university. Prof. Quansah’s research areas are in the field of international business and marketing.

Publications

Exploring the Transformative Role of ChatGPT in Marketing: Opportunities, Challenges, and Future Directions

Artificial intelligence (AI) and technology's possibilities and influence on marketing are crucial and well-known. ChatGPT is a new AI-powered technology that has caused a...