Faseeh Amin

Faseeh Hakak is currently Project Technical Officer in the University of Kashmir, South Campus, J&K. He also worked as Research Associate on the ICSSR project concerning the Social Media Addiction Scale Development in India. He has a degree in MBA (Marketing & International Business) from BVP, Pune, and MPhil (Management/Marketing) from Central University of Kashmir. He has completed his Ph.D. from Central University of Kashmir. His research focuses on branding, customer brand engagement, entrepreneurship, social media marketing and online shopping. He hopes to use his research to create ingenious solutions in the field of management and become a business professional.

Publications

Addiction to Social Media: A Perspective
Addiction to Social Media: A Perspective
Natasha Saqib, Faseeh Amin, Altaf Ahmed Mathu. © 2024. 13 pages.
Researchers over the last decade have drawn attention to a new trend in social media use which has been described by some psychologists as social media addiction. Social media...