Farid Huseynov

Farid Huseynov received his PhD in information systems in 2016 from the Middle East Technical University (METU), Turkey. He received his BS in management and MS in information systems from the METU in 2009 and 2013, respectively. His research interests encompass digital business models, behavioral issues in B2C electronic commerce, information technology (IT) acceptance and use, and machine learning. He is particularly focused on understanding the interplay between technology and human behavior, with a keen interest in exploring how machine learning can enhance and transform various aspects of digital business and consumer interactions. His researches have appeared in Interacting with Computers, Information Development, Sage OPEN, and other journals in Information Systems field.

Publications

Unleashing the Potential of Artificial Intelligence (AI) in Customer Engagement
Unleashing the Potential of Artificial Intelligence (AI) in Customer Engagement
Farid Huseynov. © 2024. 19 pages.
In the rapidly evolving technological landscape, the strategic integration of AI becomes imperative, fundamentally altering the dynamics of business-customer interactions. This...
Optimizing Marketing Campaigns With AI-Driven Insights on Mobile User Behavior
Optimizing Marketing Campaigns With AI-Driven Insights on Mobile User Behavior
Nurullah Tas, Farid Huseynov, Büşra Özdenizci Köse. © 2024. 17 pages.
Technology is crucial in our daily lives, enabling us to communicate, access information, and engage in various activities through devices like smartphones, tablets, and laptops....
Chatbots in Digital Marketing: Enhanced Customer Experience and Reduced Customer Service Costs
Chatbots in Digital Marketing: Enhanced Customer Experience and Reduced Customer Service Costs
Farid Huseynov. © 2023. 27 pages.
Artificial intelligence software called chatbots are designed to imitate human conversation. They utilize natural language processing technology to comprehend and interpret user...
The Role of Internet of Behaviors (IoB) in Digital Marketing
The Role of Internet of Behaviors (IoB) in Digital Marketing
Farid Huseynov. © 2023. 22 pages.
The internet of behaviors (IoB) refers to the technology that combines the internet of things (IoT), big data analytics, artificial intelligence (AI), along with behavioral...
Big Data in Business: Digital Transformation for Enhanced Decision-making and Superior Customer Experience
Big Data in Business: Digital Transformation for Enhanced Decision-making and Superior Customer Experience
Farid Huseynov. © 2021. 15 pages.
The term “big data” refers to the very large and diverse sets of structured, semi-structured, and unstructured digital data from different sources that accumulate and grow very...
Gamification in E-Commerce: Enhancing Digital Customer Engagement Through Game Elements
Gamification in E-Commerce: Enhancing Digital Customer Engagement Through Game Elements
Farid Huseynov. © 2021. 18 pages.
The gamification term, derived from the game concept, is the use of game-design elements (e.g., points, badges, levels, and leaderboards) in non-game contexts, often with the...
Gamification in E-Commerce: Enhancing Digital Customer Engagement Through Game Elements
Gamification in E-Commerce: Enhancing Digital Customer Engagement Through Game Elements
Farid Huseynov. © 2020. 18 pages.
The gamification term, derived from the game concept, is the use of game-design elements (e.g., points, badges, levels, and leaderboards) in non-game contexts, often with the...
Intelligent Recommender Systems in E-Commerce: Opportunities and Challenges for Online Customers
Intelligent Recommender Systems in E-Commerce: Opportunities and Challenges for Online Customers
Farid Huseynov. © 2020. 16 pages.
Among thousands of alternatives, most of the time online customers cannot easily decide on which product to purchase or service to utilize. In order to assist online customers in...