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About Us

Faiza Sultan

Faiza Sultan is presently serving as a lecturer at Riphah International University (Faisalabad Campus). She holds a Master of Commerce with Marketing specialization (M. Com) and a Master of Science in Management (MS Management) with a specialization in Marketing, from University of Agriculture, Faisalabad. She achieved a silver medal in her last degree. Her research interests encompass various aspects of Marketing and tourism, with a specific emphasis on sensory marketing and ecotourism and branding.

Publications

Reason for and Reason Against the Eco-Tourist Behavioral Framing: A Study Based on Behavioral Reasoning Theory

This book chapter deals with ecotourism under the umbrella of the new emerging theoretical framework of behavioral reasoning theory. This new emerging theory can be useful for...

Ecological Sightseeing: The SOR-Based Perspective

This chapter delves into the ecotourism landscape of Pakistan, offering a fresh perspective through the lens of the S-O-R framework. The current state of ecotourism in Pakistan...