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About Us

Fairul Rizal Rashid

Fairul Rizal Rashid is a Lecturer of Management at the School of Business and Economics, Universiti Brunei Darussalam. He has completed his PhD in 2014 from the University of Southampton, United Kingdom. His area of expertise revolves around the topic of performance management and strategic management. He has also been actively involved in consultancy works in his fields of research and holds various administrative positions at the same institution.

Publications

TikTok's Influence on Retail Businesses: A Case Study of Its Application in Brunei Darussalam

TikTok has risen to become the world's most popular video-sharing social media platform. TikTok has a huge active user base and a higher growth rate compared to other...

Digital Transformation on Organizational Performance: A Literature Review Analysis

The massive development of digital technology accelerated the pace of disruption in almost every industry, creating immense ambiguity and continuing to accelerate uncertainty in...

Big Data, Green Growth, and Technology Disruption in Asian Companies and Societies: Application of Fintech in Brunei Darussalam – Embracing E-Wallet in the Retail Sector

The rise of digitalization has inevitably impacted the growth of financial technology (FinTech) in Brunei Darussalam. The presence of e-wallet QR code-based payment system, as...