Fabrizio Mosca

Fabrizio Mosca is Bachelor of Business Management (University of Torino, Italy), MBA (University of Torino, Italy) and took a Ph.D. in Economics and Business Administration at Luigi Bocconi University, Milano, Italy. Fabrizio Mosca Gallo has written several articles and books on Strategic Luxury Management and Luxury Marketing. This topic is the main field of his research. Fabrizio Mosca is, presently, a professor at the Business Management Department of University of Torino, where he teaches Marketing, Marketing Advanced and Strategic Management. He is also involved in many different postgraduate and International Master programs, in the Luxury Master of Il Sole24Ore and in the doctoral program. He is also part of the Scuola di Amministrazione Aziendale, the Turin Business School of Management.

Publications

Developing Successful Global Strategies for Marketing Luxury Brands
Developing Successful Global Strategies for Marketing Luxury Brands
Fabrizio Mosca, Cecilia Casalegno, Rosalia Gallo. © 2021. 351 pages.
In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the...
The Evolution of Distribution in the Luxury Sector: From Single to Omni-Channel
The Evolution of Distribution in the Luxury Sector: From Single to Omni-Channel
Fabrizio Mosca, Elisa Giacosa, Luca Matteo Zagni. © 2021. 21 pages.
In today's competitive environment, it is highlighted how the digital channel has over the years become an important distribution channel for goods with a high symbolic...
Managing Integrated Brand Communication Strategies in the Online Era: New Marketing Frontiers for Luxury Goods
Managing Integrated Brand Communication Strategies in the Online Era: New Marketing Frontiers for Luxury Goods
Fabrizio Mosca, Cecilia Casalegno, Giulia Bonelli, Chiara Civera. © 2021. 19 pages.
After digitalization, both scholars and practitioners found that luxury companies, which have invested in this transformation, not only have increased their revenues, but have...
Investigating the Impact of Luxury Brands' Traditional and Digital Contents on Customer-Based Brand Equity
Investigating the Impact of Luxury Brands' Traditional and Digital Contents on Customer-Based Brand Equity
Fabrizio Mosca, Philip J. Kitchen, Valentina Chiaudano. © 2021. 20 pages.
After a period of initial scepticism, luxury-branded companies now understand the necessity of integrating digital technologies into their marketing actions. Therefore, most...
Managing Integrated Brand Communication Strategies in the Online Era: New Marketing Frontiers for Luxury Goods
Managing Integrated Brand Communication Strategies in the Online Era: New Marketing Frontiers for Luxury Goods
Fabrizio Mosca, Cecilia Casalegno. © 2020. 16 pages.
Since the spread of digital environments has certainly helped to broaden the spectrum of possibilities for managing channels, while opening new areas of competitive...
SME and Sustainability: A Managerial Model to Enhance Relationships and Interactions Between Different Local Actors of the Territory
SME and Sustainability: A Managerial Model to Enhance Relationships and Interactions Between Different Local Actors of the Territory
Cecilia Casalegno, Christian Rainero, Giacomo Büchi, Fabrizio Mosca. © 2018. 19 pages.
The analysis and the consideration of the sustainability development throughout the SMEs has been less considered by the academic literature than the one developed by large firms...
Global Marketing Strategies for the Promotion of Luxury Goods
Global Marketing Strategies for the Promotion of Luxury Goods
Fabrizio Mosca, Rosalia Gallo. © 2016. 329 pages.
Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have...
Managing Integrated Brand Communication Strategies in the Online Era: New Marketing Frontiers for Luxury Goods
Managing Integrated Brand Communication Strategies in the Online Era: New Marketing Frontiers for Luxury Goods
Fabrizio Mosca, Cecilia Casalegno. © 2016. 16 pages.
Since the spread of digital environments has certainly helped to broaden the spectrum of possibilities for managing channels, while opening new areas of competitive...
Old and New Distribution Channels in the Luxury Sector
Old and New Distribution Channels in the Luxury Sector
Fabrizio Mosca, Elisa Giacosa. © 2016. 24 pages.
The focus of this chapter is to provide scientific evidence to luxury businesses for competing in a competitive global market, providing for further research opportunities of old...