Fabio Musso

Fabio Musso is Professor of Business Management in the Department of Economics, Society, and Politics, and Chairman of the M.S. in Marketing and Communication at the University of Urbino (Italy). He has over 20 years of experience in teaching and research. Prior to entering the university, he worked as marketing manager in the automotive and furniture industry. His research interests include marketing channels, retailing, trade marketing, international strategy, international marketing, logistics, and CSR. He has more than 120 research publications in various refereed international journals/conferences, and he has published 9 books. He is Editor in Chief of the International Journal of Economic Behavior, Associate Editor of the International Journal of Applied Behavioral Economics, and member of the scientific board of several academic journals. He has been visiting scholar in the Institute for Retail Studies, University of Stirling (Scotland, UK). He is member of the European International Business Academy (EIBA). He received several awards for his research achievements.

Publications

Handbook of Research on Retailer-Consumer Relationship Development
Handbook of Research on Retailer-Consumer Relationship Development
Fabio Musso, Elena Druica. © 2014. 589 pages.
Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of...