Evridiki Papachristou

Evridiki Papachristouis an Assistant Professor at International Hellenic University, School of Design Sciences, Faculty of Creative Design andClothing. She is also a research member of the CAD/CAM Lab (Technical University of Crete- School of Production Engineering & Management). Recent research projects involve a Conceptual Fashion Product Design Assisted by Artificial Intelligence - AI-CFPD, andi-mannequin a Digital Platform for the Design and Rapid Garment Prototyping - both co-financed by Greece and the EU. After many years spent researching and practicing the effective integration of 3D virtual prototype in the apparel industry, she is currently conducting applied research on the intersection of fashion and data mining and knowledge discovery, to further the technology and its adoption. Evridiki is also interested in the role of Industry 4.0 in creating institutional, social and cultural change towards more sustainable and circular practices. She is the scientific responsible for an Erasmus+ Capacity Building program, 3DGarT (3D Garment Training) and co-ordinator of Erasmus+ Capacity Building program 3D4U (3D for Ukraine). Her work has been published in various scientific journals (International Journal of Advanced Manufacturing Technologies, Journal of Textile Science & Engineering, Machines, Journal of Sustainable Engineering, Technologies, Journal of Textile Engineering & Fashion Technology) and in numerous international conferences (AUTEX, FAIM, PI APPAREL, SETN, 3DBodyTech, DFI, ICMI, DCAC). She has also appeared as a 3D expert in WhichPLM.com, a fashion technology editorial. Email:evridikipapa@ihu.gr

Publications

Driving Green Marketing in Fashion and Retail
Driving Green Marketing in Fashion and Retail
Theodore K. Tarnanidis, Evridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis. © 2024. 330 pages.
Today, sustainability is a critical issue in the fashion industry. However, it can be challenging for fashion businesses to adopt green marketing strategies while keeping up with...
Social Media and Online Consumer Decision Making in the Fashion Industry
Social Media and Online Consumer Decision Making in the Fashion Industry
Theodore Tarnanidis, Evridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis. © 2023. 393 pages.
Today, many fashion brands use social media marketing strategies to increase awareness about their brand and influence consumers’ decision-making patterns. Further, consumers use...
How Social Media Affects Consumer Behavior in the Fashion Industry
How Social Media Affects Consumer Behavior in the Fashion Industry
Theodore Tarnanidis, Evridiki Papachristou, Michail Karypidis, Vasileios Ismyrlis. © 2023. 14 pages.
Social media is experiencing unprecedented success in terms of usage levels. They cause significant changes in the way people connect and communicate with each other, in the way...