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About Us

Evelina Davidova

Evelina Davidova is a digital marketing manager at El Corte Ingles since 2021 - Coordination of Digital Campaigns (Branding and Performance campaigns) for all the categories: Supermarket, Fashion, Technology, Toys, Baby, Sports, Home & Decoration, and Fragrances & Cosmetics

Publications

The Impact of Retargeting on Consumer Well-Being and Purchase Intention

In this study, the authors approached retargeting. It consists of an analysis of products seen by the user, but not purchased, and with a mathematical algorithm, present...