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About Us

Ester Napolitano

Ester Napolitano (PhD) is a marketing consultant working with the University of Sassari. She worked as a junior expert in territorial and tourism marketing for the MedArtSal project with the CUEIM Foundation (University Consortium for Industrial and Managerial Economics) (Italy). Her research interests include tourism marketing, consumer behaviour, food and wine tourism.

Publications

The Effect of Perceived Authenticity on Satisfaction, Behavioural Intentions, and Expenditure

The chapter investigates the influence of socio-demographics, travel-related variables, and perceived authenticity on attendee satisfaction, behavioural intentions, and...