Emmanuel Kofi Agbesi

Emmanuel Agbesi is a practical educationist and marketing professional who is working at deepening the relevance of industrial knowledge in the classroom. He is an adjunct lecturer in the Department of Marketing and Supply Chain Management of the Evangelical Presbyterian University College, along with other distance learning centers in Ho, Ghana. He has taught courses in the area of Integrated Marketing Communications, Marketing Analysis and Decision Making, Tourism Marketing; as well as assisted to teach Principles of Marketing, Retail and Brands Management, Marketing Planning and Control, Operations Management, International Business and International Business Management. His research interests are in branding and brand architecture, consumer behaviour, tourism marketing, sustainability development, and educational development. His research interests are in branding and brand architecture, consumer behaviour, sales and strategic marketing, tourism marketing, sustainability development, and educational development.

Publications

The Moderating Role of State Regulation on Stakeholder Market Orientation and Sustainability Performance at Tourism Destinations
The Moderating Role of State Regulation on Stakeholder Market Orientation and Sustainability Performance at Tourism Destinations
Ernest Kafui Kwasi Tsetse, Mahmoud Abdulai Mahmoud, Elikem Chosniel Ocloo, Emmanuel Kofi Agbesi. © 2023. 21 pages.
Using a survey method, the study used responses from 313 Ghanaian tourism businesses in selected regions and the PLS-SEM in analysing the data. The study established that...