Emmanuel Arthur

Emmanuel Arthur is a Senior lecturer in Marketing, and currently the Provost at Lancaster University Ghana. He holds a B.A (Hons) degree from the University of Ghana Legon, a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing U.K, a Postgraduate Cert in Academic Practice from Lancaster University U.K, an M.A from Birmingham City University and a PhD from London Metropolitan University. He is a chartered marketer and a full member of both the Chartered Institute of Marketing UK and Ghana. He has specialized research interest in market orientation, service marketing, international and export marketing, general application of strategic marketing principles, Ghana’s mobile telecommunications, aviation and oil and gas industries with several publications in reputable journals.

Publications

Exploring the Transformative Role of ChatGPT in Marketing: Opportunities, Challenges, and Future Directions
Exploring the Transformative Role of ChatGPT in Marketing: Opportunities, Challenges, and Future Directions
Michael Boadi Nyamekye, George Cudjoe Agbemabiese, Mahmoud Abdulai Mahmoud, Patrick Amfo Anim, Emmanuel Arthur, Gloria Ama Konadu Sraha, Fidelis Quansah. © 2024. 24 pages.
Artificial intelligence (AI) and technology's possibilities and influence on marketing are crucial and well-known. ChatGPT is a new AI-powered technology that has caused a...