Elvira Vieira

Elvira Vieira holds a PhD in Applied Economics at the University of Santiago de Compostela, in 2007. Since 2012, is Dean of ISAG ¿ European Business School, where she is also Principal Coordinating Professor and Member of the Technical-Scientific Council. Invited Adjunct Professor at the Polytechnic Institute of Viana do Castelo - School of Business Sciences. Integrated Member at the Applied Management Research Unit (UNIAG) since 2010, and Collaborator Member at the Research Centre in Business Sciences and Tourism (CICET - FCVC), since 2021. Coordinated the ISAG Research Centre (NIDISAG) between 2009 and 2021. Author of more than 160 publications in scientific journals with peer reviewd, some indexed in the various international databases (WoS - Clarivate Analytics and Scopus). Published 12 book chapters and 3 books. Supervised 4 doctoral theses and 25 master's dissertations. Received 2 awards and/or honours. Has participated as a researcher in 30 projects and has been the lead researcher on 15. Works in the areas of Social Sciences with an emphasis on Economics, Management, Tourism, Regional and Cross-border Development, Innovation and Entrepreneurship, -Information and Communication Technologies and Corporate Governance.

Publications

Compelling Storytelling Narratives for Sustainable Branding
Compelling Storytelling Narratives for Sustainable Branding
Paula Rodrigues, Ana Pinto Borges, Elvira Vieira, Victor Tavares. © 2024. 443 pages.
Consumers are applying more pressure on companies to embrace sustainable practices and tell purposeful stories to win their approval. They are increasingly critical of brands for...
Literacy, Resilience, and Financial Well-Being in Higher Education Students
Literacy, Resilience, and Financial Well-Being in Higher Education Students
Patrícia Dias, Ana Pinto Borges, Elvira Vieira. © 2024. 32 pages.
The authors assessed the determinants of the overall financial literacy indicator of higher education students in Portugal and the relationship between the financial literacy...
The Presence of Brands in the Metaverse
The Presence of Brands in the Metaverse
Joana Oliveira, Catarina Rocha, Ana Pinto Borges, Bruno Miguel Vieira, Elvira Vieira, Victor Tavares. © 2024. 18 pages.
This research emerges as a starting point in analyzing the requirements that brand managers should consider leveraging the presence of brands in the metaverse, considering the...
Enhancing Sustainability Through Non-Financial Reporting
Enhancing Sustainability Through Non-Financial Reporting
Albertina Monteiro, Ana Pinto Borges, Elvira Vieira. © 2023. 313 pages.
The lack of transparency and accountability in organizations has made it difficult to identify, measure, and disclose their sustainable practices and impacts, creating a...
The Influence of Human Resources in the Motivation and Performance of Employees: Performance Evaluation/Appraisal
The Influence of Human Resources in the Motivation and Performance of Employees: Performance Evaluation/Appraisal
Inês Maximino, Ana Pinto Borges, Bruno Miguel Vieira, Elvira Vieira, Henrique Pires. © 2023. 27 pages.
This chapter seeks to define and analyse performance evaluation, which are the methods used by organizations to evaluate the performance of employees and their limitations. Based...
Factors Influencing the Level of Trust in Vaccines
Factors Influencing the Level of Trust in Vaccines
Ana Pinto Borges, Elvira Vieira, Paula Rodrigues, Ana Isabel Canavarro. © 2023. 24 pages.
The authors explore the degree of consumer trust regarding the various brands of Covid-19 vaccines made available by laboratories in Portugal. This chapter aims to fill a gap in...
Consumers' Perceptions of Innovation Capacity: The Role of the Services at SMEs
Consumers' Perceptions of Innovation Capacity: The Role of the Services at SMEs
Miguel Martins, Ana Pinto Borges, Elvira Vieira. © 2023. 23 pages.
From the viewpoint of consumers, we assess how well Small and Medium-sized Businesses (SME) perceive their ability for innovation. This work seeks to close the gap in the...
Digital Leadership: Characteristics, Challenges. and Opportunities
Digital Leadership: Characteristics, Challenges. and Opportunities
José Carvalho, Henrique Pires, Ana Pinto Borges, Elvira Vieira, Márcia Monteiro. © 2023. 15 pages.
The authors define and set in context the digital transformation process and how it affects the development of companies, the appearance of digital leadership and the...