Elantheraiyan Perumal

Elantheraiyan Perumal is an academician having 11years of experience in teaching, Industry research and administrative task and presently working as an Assistant Professor in School of Management Vel Tech Rangarajan Dr. Sagunthala R & D Institute of Science and Technology Avadi, Chennai- Tamil Nadu. Graduated in Physics from A.M. Jain College University of Madras (2006) and MBA (HR & Marketing) from Madha Engineering College Anna University Chennai (2008). Obtained PhD in Management from Bharathiar University Coimbatore in 2018.Research interests are Organisational Behaviour, Emotional Intelligence, Competency Mapping, Organic farming, Opinion Mining Supply Chain Management and other areas of General Management and also guided more than 80 MBA, BBA, BCOM projects. Published 17 research papers in various Scopus Indexed International journals &National Journals. Organized a series of National Conference and Management Meet every year and member of MISTE. Organized several National Seminars and workshops for the benefit of students in igniting their business and entrepreneurial spirit. Started as an HR in Telecom sector in 2008.Made a career shift and chose academics in 2009 due to passion for teaching and affinity towards students community development . Had gone as a resource person for various academic oriented programs and given career guidance to students of various domain. Interested in nurturing students potentialities and making them a healthy psychological being. Has a keen interest towards agriculture and farmers especially in organic farming sector. Envisages a better environment, economy and welfare of the farmers who are the back bone of our nation and economy, but still underrated compared to others. Has a desire to turn students into Agropreneurs for the betterment of the society and nation.

Publications

Youth Intention Towards Implementing Digital Currency: Role of Social Media and Government
Youth Intention Towards Implementing Digital Currency: Role of Social Media and Government
Ravishankar Krishnan, Logasakthi Kandasamy, Elantheraiyan Perumal, M. S. R. Mariyappan, K. Sankar Ganesh, Manoj Govindaraj, Anil B. Malali. © 2023. 21 pages.
This study investigates the factors influencing youth intention to adopt digital currency and explores the impact of social media and government initiatives on their attitudes...