Elanor Colleoni

Elanor Colleoni , IULM University, Italy, is Assistant Professor of Corporate social evaluations and digitalization. Her research focuses on non-market strategies and audiences’ judgements formation processes over socially (ir)-responsible organizational actions. Her research has been published in leading management and communication journals, such as Academy of Management Review, Academy of Management perspectives, Business & Society, Journal of Communication, among others.

Publications

Mitigating Reputational Damage in Corporate Crises: An Examination of Apology Strategies
Mitigating Reputational Damage in Corporate Crises: An Examination of Apology Strategies
Elanor Colleoni, Grazia Murtarelli, Stefania Romenti, Francesca Dodini. © 2024. 13 pages.
This study addresses the critical role of organizational apologies in crisis management, focusing specifically on their impact on corporate reputation and stakeholder behavior....
Beyond Goodwill: The Interplay of CSR Communication, Individual Beliefs, and Corporate Reputation
Beyond Goodwill: The Interplay of CSR Communication, Individual Beliefs, and Corporate Reputation
Stefania Romenti, Chiara Esposito, Elanor Colleoni, Grazia Murtarelli. © 2024. 21 pages.
This chapter investigates the interplay between consumer activism, corporate social responsibility communication (CSR), and corporate reputation. Using IKEA as a case study, the...
Sustainable Marketing Communication via Social Media: Searching for a Balance in Corporate and Consumer Dialogue
Sustainable Marketing Communication via Social Media: Searching for a Balance in Corporate and Consumer Dialogue
Grazia Murtarelli, Denis Šimunović, Elanor Colleoni, Stefania Romenti. © 2023. 16 pages.
Social media has transformed the processes throughout corporations communicate their CSR activities, and therefore their overall sustainable marketing strategies. While...