Efigenia Semente

Efigenia Semente is the Executive Dean of the Faculty of Commerce, Human Sciences and Education at the Namibia University of Sciences and Technology. She holds a Doctorate degree in Business Administration (in Marketing) from the University of Namibia. She holds two master’s degrees from renown universities in the UK; a MSc in Marketing and a Master in Business Administration (MBA). In addition, she completed a Postgraduate Certificate in Higher Education (PGCHE) at NUST and a Postgraduate Diploma in Marketing from UK. Prof Semente holds a Bachelor of Technology degree in Marketing (UNISA), a Diploma in Marketing (NUST) among other academic qualifications. Prof Semente is an educationalist, strategic management and a seasoned marketing expert. She has a teaching career in Higher Education and industry experience which spans over 20 years. Her areas of expertise include Marketing, Product Development and Innovation, New Venture Creation and Entrepreneurship, Consumer Behaviour, Customer Care & Relationship Management, Financial Management, Logistics & Supply Chain, Digital Marketing, Sales, Events, Retail Marketing, Project Management, Services, Fundraising, Strategic Management and Higher Education practice. Prof Semente has led several Programme Curriculum Development and Revision Projects at Faculty level and managed several industry projects for third stream Faculty income. She has organised several International and National Public Lectures and collaborations, hence, she has contributed significantly to the expansion of the Marketing and Entrepreneurship fields in Namibia through training, curriculum development and revision, and industry collaboration. She spearheads TVET expansion through programme development, accreditation, and collaborations for TVET growth in Namibia as one of the key Faculty. As a senior researcher, she has published vastly in peer reviewed journals. She serves as editorial board member of the Namibia Educational Reform Forum Journal since 2022.

Publications

Eco-Innovation and Sustainable Development in Industry 5.0
Eco-Innovation and Sustainable Development in Industry 5.0
Sulaiman Olusegun Atiku, Andrew Jeremiah, Efigenia Semente, Frank Boateng. © 2024. 377 pages.
In the era of Industry 5.0, the world faces a critical juncture where technological advancement collides with escalating socio-environmental challenges. Climate change, energy...
Adopting of Smartphone Technologies Amongst Older Adults in Windhoek, Namibia
Adopting of Smartphone Technologies Amongst Older Adults in Windhoek, Namibia
Efigenia Madalena Mario Semente, Ricartha B. Haragaes. © 2024. 23 pages.
Recent technological advancements show that mobile phones are becoming an increasingly significant part of our daily lives. Older adults (OAs) [60+] constitute a key demographic...
Legislation and Policies for the City of Windhoek to Carry on With Water and Sanitation Service Delivery in Havana Informal Settlement
Legislation and Policies for the City of Windhoek to Carry on With Water and Sanitation Service Delivery in Havana Informal Settlement
Tekla Amutenya, Maxwell Chufama, Efigenia Madalena Semente. © 2024. 11 pages.
National and local policies are formulated to ensure the provision of sustainable service delivery. The City of Windhoek is legislatively required to deliver basic services to...
Sustainable Development in Industry and Society 5.0: Governance, Management, and Financial Implications
Sustainable Development in Industry and Society 5.0: Governance, Management, and Financial Implications
Sulaiman Olusegun Atiku, Andrew Jeremiah, Efigenia Semente, Frank Boateng. © 2024. 327 pages.
As the world pivots towards a future defined by technological advancement, the pursuit of sustainable development faces intricate challenges that intertwine governance...
The Influence of Atmospherics on Consumer Decision-Making Among Windhoek Restaurant Customers
The Influence of Atmospherics on Consumer Decision-Making Among Windhoek Restaurant Customers
Stanley Sebastian Cloete, Efigenia Madalena Mario Semente. © 2024. 24 pages.
The purpose of this research was to establish the atmospheric variables used by restaurants, and to determine the relationship between atmospherics and subliminal and...
The Influence of In-Store Ambience on Consumer Purchasing Behaviour: A Namibian Retail Apparel Store Case Study
The Influence of In-Store Ambience on Consumer Purchasing Behaviour: A Namibian Retail Apparel Store Case Study
Stanley Cloete, Efigenia Madalena Mario Semente. © 2022. 10 pages.
This study assesses in-store ambience or atmospherics of a selected apparel retail store to determine its possible influence on consumer behaviour at the selected store....
Assessing the Degree of Women's Participation in the Logistics and Transport Industry in Namibia
Assessing the Degree of Women's Participation in the Logistics and Transport Industry in Namibia
Roswindis Amushila, Efigenia Madalena Mario Semente. © 2022. 23 pages.
The purpose of this study was to establish the extent to which women participate in the logistics and transport industry in Namibia. A mixed research method was adopted, and data...
The Effects of Organisational Culture on Service Delivery in Public Institutions in Namibia: A Case Study
The Effects of Organisational Culture on Service Delivery in Public Institutions in Namibia: A Case Study
Efigenia Madalena Semente, Immanuel Jacob Muronga. © 2021. 20 pages.
This study examined the effects of organisational culture on service delivery at public institutions in Namibia. The organisational culture assessment instrument (OCAI) was used...
Towards a Holistic Framework for Customer Centric Service, Customer Satisfaction, Trust, and Loyalty: A Conceptual Study
Towards a Holistic Framework for Customer Centric Service, Customer Satisfaction, Trust, and Loyalty: A Conceptual Study
Efigenia Madalena Mario Semente, Maxwell Chufama, Jacinto Silva. © 2021. 17 pages.
This study proposes RATTER-SSTL as a new framework for customer centricity. It contains nine dimensions that measure customer centricity, namely reliability, assurance...
Assessing Digital Literacy Among Namibian Millennials and the Impact on Consumer Decision-Making Styles: A Case Study
Assessing Digital Literacy Among Namibian Millennials and the Impact on Consumer Decision-Making Styles: A Case Study
Efigenia Madalena Mario Semente, Grafton Whyte. © 2020. 20 pages.
This study profiled the Namibian millennial e-literacy and investigated the impact of their e-literacy on their decision-making styles by administering Sproles and Kendal's...
Consumer Perception and Satisfaction of Rail Transport Service in an Urban Centre: The Namibian Experience
Consumer Perception and Satisfaction of Rail Transport Service in an Urban Centre: The Namibian Experience
Efigenia Madalena Mario Semente, Gloria M. Tshoopara, Jacinto Silva, Maxwell Chufama. © 2020. 14 pages.
Public transport efficiency is critical for any economy as it directly impacts on a country's ability to provide efficient and effective movement of goods and services. Given...
The Influence of Culture on Consumer Decision-Making Styles of Namibian Millennials: An Application of Hofstede's Cultural Dimensions
The Influence of Culture on Consumer Decision-Making Styles of Namibian Millennials: An Application of Hofstede's Cultural Dimensions
Efigenia Madalena Mario Semente, Grafton Whyte. © 2019. 17 pages.
This article investigated the influence of cultural values on Namibian Millennials' consumer decision-making styles. Data was obtained by administering the consumer style...
Women Entrepreneurship in Namibia: Challenges and Prospects
Women Entrepreneurship in Namibia: Challenges and Prospects
Efigenia Madalena Mario Semente. © 2019. 14 pages.
This study explored the use of the marketing mix and the service profit chain frameworks by woman entrepreneurs in Namibia and evaluated the factors responsible for encouraging...