Edyta Bielińska-Dusza

Edyta Bielinìska-Dusza , Ph.D., is Assistant Professor in the Dept. of Strategic Analysis of the Cracow University of Economics. Her research revolves around strategy, technology, internal audit, and inter-organizational phenomena. Her lectures are dedicated to strategy management, technology audit, and technology design and forecasting, including management methods and tools. She has been a co-organizer of Scientific Conferences and has served as an expert in various projects (“Revolution 4.0. Regional Initiative of Excellence,” “Innovation Brokers as a tool for effective development,” “First Business - Support to start,” “The Rapid Response Instrument”). She has also participated in study visits and scientific workshops (Stanford University, University of Berkeley), and has certificates (Eìcole Polytechnique Feìdeìrale de Lausanne, Switzerland; ISIS Innovation Ltd, Oxford; Strategic Business Insights, Stanford; PRINCE 1&2).

Publications

Cross-Sector Partnerships and Relationship Marketing in Healthcare: The Example of Fairy Tale Therapy in Children's Hospitals in Poland
Cross-Sector Partnerships and Relationship Marketing in Healthcare: The Example of Fairy Tale Therapy in Children's Hospitals in Poland
Agnieszka Żak, Kakhaber Djakeli, Edyta Bielińska-Dusza. © 2024. 29 pages.
The aim of this chapter is to assess the potential of fairy tale therapy as a comprehensive relationship marketing tool in the context of cross-sectoral partnerships. The chapter...