Ebru Cil

Ebru Cil graduated from Ege University with a degree in Business Administration. Then she received her master Izmir Katip Celebi University. Her research interests are social media marketing, digital marketing, artificial intelligence in marketing, virtual environments, and guerilla marketing. Currently, she is studying as a Ph.D. candidate at the Izmir Katip Celebi University.

Publications

Influencer Marketing and Artificial Intelligence Influencer Marketing and Artificial Intelligence: A Review and Future Research Agenda
Influencer Marketing and Artificial Intelligence Influencer Marketing and Artificial Intelligence: A Review and Future Research Agenda
Deniz Zeren, Ismail Erkan, Abdulaziz Elwalda, Mushfiqur Rahman, Ebru Cil. © 2024. 23 pages.
This chapter aims to review artificial intelligence (AI) in influencer marketing literature to identify gaps and provide directions for future research. In this direction, the...