Dulari S. S.

Dulari S. S. , who is currently an Associate Professor at SCMS School of Technology and Management, has experience as an academician for more than a decade. She is awarded her Doctorate in management studies in the domain of Marketing. She has many publications to her credit in both National and International Journals. She has co-authored a chapter “Emerging Trends in Omni channel Retailing- A futuristic perspective” in the book Business Management Practices- Emerging Trends published in 2020. Notably, her academic pursuits are complemented by a rich year of corporate experience in a Public Limited company where she held a leadership role heading the marketing division. Her areas of specialisation span from Retail Marketing, Product and Brand Management to Counseling skills and Training and development for employees. She serves as a coveted resource person for the various Faculty Development programs (FDP) and Management Development programs (MDP) organised by the institution.

Publications

Involvement and Implementation of Corporate Social Responsibility (CSR): A Case of COVID-19 Evidence From Various Countries
Involvement and Implementation of Corporate Social Responsibility (CSR): A Case of COVID-19 Evidence From Various Countries
Dulari S. S., Sathish Pachiyappan, Mallika Sankar, Lakshmi Raj, Rakshna Natamai Sivakumar. © 2024. 23 pages.
Industry performance is a pivotal indicator for assessing the robustness of economic growth of a country. Any fluctuations in this indicator wield considerable influence over...