Dominyka Venciute

Dominyka Venciute is the Director of Business Management and Analytics Programme and International Marketing and Management Programme at ISM University of Management and Economics. Her teaching subjects include Marketing Principles and Integrated Marketing Communications. Currently Dominyka is involved in post-doctoral studies where she is analyzing the role that leader and employee personal branding has on organizational outcomes. Her other research interests include entrepreneurship, social media marketing, personal branding and employer branding.

Publications

Increasing Customer Engagement in Digital Marketing Campaigns in a Time of AI
Increasing Customer Engagement in Digital Marketing Campaigns in a Time of AI
Urte Dudzinskaite, Ricardo Correia, Dominyka Venciute, Ruta Fontes. © 2024. 33 pages.
The study aims to analyze how customer engagement can be increased in digital marketing campaigns to improve connections with customers. To achieve this aim, empirical research...
The Influence of Artificial Intelligence on Advertising
The Influence of Artificial Intelligence on Advertising
Milda Budėnaitė, Ricardo F. Correia, Dominyka Venciūtė. © 2024. 16 pages.
This chapter explores the profound influence of artificial intelligence (AI) on advertising, covering its historical context, current trends, and future implications. Initially...