Debora Dhanya

Debora Dhanya A. has been working as Assistant Professor at CHRIST (Deemed to be University), Bengaluru, India. Her core area of research is in consumer behaviour, Digital and social media marketing, Online advertising consumer engagement, and online marketing. She has attended various seminars and workshops at national level and presented research papers in various national & international Conferences. She has to her credit several research papers published in refereed national & international journals.

Publications

Revolutionizing the Financial Landscape: A Review on Human-Centric AI Thinking in Emerging Markets
Revolutionizing the Financial Landscape: A Review on Human-Centric AI Thinking in Emerging Markets
Debora Dhanya Amarnath, Stephen Jayamani Thimothy. © 2024. 21 pages.
The emergence of Industry 4.0 has transformed the financial landscape by integrating unconventional technologies and artificial intelligence (AI) into consumer interactions. This...
Understanding Evolution, Development, and Transitioning of Digital Financial Inclusion: A Bibliometric Study
Understanding Evolution, Development, and Transitioning of Digital Financial Inclusion: A Bibliometric Study
Santosh Satyanarayan Baheti, Dippi Verma, Debora Dhanya Amarnath. © 2024. 18 pages.
Different countries across the globe are trying hard to address the challenges of poverty alleviation. Various studies conducted in the past have highlighted the essence of...
Personality and Psychological Predictors of Instagram Personalized Ad Avoidance
Personality and Psychological Predictors of Instagram Personalized Ad Avoidance
Debora Dhanya Amarnath, Uma Pricilda Jaidev. © 2023. 22 pages.
The purpose of this paper is to apply the meta-theoretical model of motivation and personality (3M) of Mowen to study consumers' ad avoidance in the context of online...
Traditional Finance vs. Web 3: A Comparative Analysis of Key Features and Characteristics for Better Readability Purposes
Traditional Finance vs. Web 3: A Comparative Analysis of Key Features and Characteristics for Better Readability Purposes
Babita Jha, Pratibha Giri, Deepak Jha, Debora Dhanya. © 2023. 14 pages.
Web3 is a ground-breaking invention that has the ability to address the shortcomings of web1 and web2. The industry witnessing its major impact is the finance sector. A wave of...