Debbie Ellis

Debbie EllisDebbie Ellis is a Professor in Marketing in the School of Management, IT & Governance at the University of KwaZulu-Natal, South Africa. Debbie is a graduate of the University of Cape Town, South Africa and KTH, Royal Institute of Technology in Stockholm, Sweden. She has over 30 years of consulting, teaching, supervision and research experience. Debbie is the President of the African Social Marketing Association (AfSMA) and is on the International Social Marketing Association (iSMA) Board of Directors. She reviews for numerous international journals in the Marketing field. Debbie is on the editorial boards of Business Strategy & Development, Health Marketing Quarterly, the Journal of Social Marketing, the journal of Consumer Behavior, he Journal of Marketing Education, the Journal of Cleaner Production, and Sustainable Development amongst others. Her primary areas of research interest include social marketing, education for social marketing, purpose marketing, behavior change, eco-consumers, young consumers, and consumer knowledge. Her work has been published in the Journal of Cleaner Production, Sustainability Science, the International Journal of Consumer Studies, Young Consumers, Business Horizons, Corporate Social Responsibility & Environmental Management, the International Review of Retail, Distribution and Consumer Research, Sustainable Development, amongst others. Debbie has been a guest speaker for various events such as the African Marketing Association Collaboration and the UNICEF ‘My body, my health: my wealth’ campaign launch. She supervises and examines research degrees for numerous local and international academic institutions and consults in the areas of social marketing and social marketing curriculum development and research amongst others.

Publications

Social Enterprise Consumers: The Case of South African Organic Produce Consumers
Social Enterprise Consumers: The Case of South African Organic Produce Consumers
Sandile Sandile Mkhize, Debbie Ellis. © 2023. 21 pages.
Food security has become a major social concern. Social entrepreneurs seeking to address this social concern aim to produce safe food products which cause no harm to either...
Knowledge Sharing Enablers in Small Business Networks
Knowledge Sharing Enablers in Small Business Networks
Paula Hall, Debbie Ellis, Brian McArthur. © 2022. 16 pages.
In an increasingly knowledge-based global economy, social capital and knowledge sharing, particularly amongst small business, have become critical sources of competitive...
Consumer Cooperation in Sustainability: The Green Gap in an Emerging Market
Consumer Cooperation in Sustainability: The Green Gap in an Emerging Market
Njabulo Mkhize, Debbie Ellis. © 2019. 18 pages.
The planet is under threat. Unless all stakeholders, that is governments, businesses, and consumers, become more environmentally friendly, some predict dire consequences for the...
Strategic Marketing for Social Enterprises: Nexus of the Two Domains
Strategic Marketing for Social Enterprises: Nexus of the Two Domains
Debbie Ellis, Evelyn Derera. © 2019. 30 pages.
The purpose of this introductory chapter is to define and describe the two primary domains of this book and present an analysis of the literature at the nexus of these domains....
Social Enterprise Consumers: The Case of South African Organic Produce Consumers
Social Enterprise Consumers: The Case of South African Organic Produce Consumers
Sandile Sandile Mkhize, Debbie Ellis. © 2019. 28 pages.
Food security has become a major social concern. Social entrepreneurs seeking to address this social concern aim to produce safe food products which cause no harm to either...
Evidence of Strategic Marketing in Social Enterprises: Lessons From a Developing Nation
Evidence of Strategic Marketing in Social Enterprises: Lessons From a Developing Nation
Debbie Ellis, Evelyn Derera. © 2019. 31 pages.
Social enterprises represent a unique form of organization with both commercial and social objectives. As such, the application of strategic marketing to these organizations is...
Using Successful Cases to Promote Environmental Sustainability: A Social Marketing Approach
Using Successful Cases to Promote Environmental Sustainability: A Social Marketing Approach
Harry Beachcroft-Shaw, Debbie Ellis. © 2018. 18 pages.
The success of encouraging environmental sustainability by means of social marketing programs is partially determined by identifying certain actions that can favourably influence...
Consumer Cooperation in Sustainability: The Green Gap in an Emerging Market
Consumer Cooperation in Sustainability: The Green Gap in an Emerging Market
Njabulo Mkhize, Debbie Ellis. © 2018. 24 pages.
The planet is under threat. Unless all stakeholders, that is governments, businesses, and consumers, become more environmentally friendly, some predict dire consequences for the...
Using Successful Cases to Promote Environmental Sustainability: A Social Marketing Approach
Using Successful Cases to Promote Environmental Sustainability: A Social Marketing Approach
Harry Beachcroft-Shaw, Debbie Ellis. © 2017. 18 pages.
The success of encouraging environmental sustainability by means of social marketing programs is partially determined by identifying certain actions that can favourably influence...
Social Marketing to Achieve Sustainability
Social Marketing to Achieve Sustainability
Harry Beachcroft-Shaw, Debbie Ellis. © 2017. 19 pages.
That sustainable practices are necessary for the earth's survival, is well documented, but how to creatively balance the needs of the multiple stakeholders of society, the...