Darina Rojíková

Darina Rojíková is a researcher at the Research and Innovation Center at the Faculty of Economics with a interest in urban and regional topics. She orients her research on the selected aspects of urban and regional development, territorial development of peripheral areas, strategic planning of territorial development, place branding, democracy and public policy. She is the co-author of several papers, including scientific articles, chapters, monographs. She is involved in solving domestic and foreign research projects and projects for practice.

Publications

The Usage of Digital Marketing Tools in City Branding
The Usage of Digital Marketing Tools in City Branding
Anna Vaňová, Darina Rojíková, Katarína Vitálišová. © 2024. 23 pages.
The aim of the chapter is to assess and compare the differences in the approach of European and Slovak cities to city branding with focus on utilisation of digital tools of...