Coralie Haller

Coralie Haller is an associate-professor at EM Strasbourg Business School, University of Strasbourg. Director of the Corporate Chair in Wine and Tourism, she is also co-founder of the InvinoTECH® innovation cluster in the Grand Est region of France. Her research in entrepreneurship and information systems management has been published in academic and professional journals and books. With over 15 years' professional and academic experience in France, Germany, Australia and the United States, she has proven expertise in the wine, tourism and wine tourism industries.

Publications

The Impact of Firmographics on Philanthropic Engagement in the Global Wine Industry
The Impact of Firmographics on Philanthropic Engagement in the Global Wine Industry
Rosana Fuentes-Fernández, Armand Gilinsky, Joshua Aboah, Sharon Forbes, Coralie Haller, Marc Dressler. © 2024. 19 pages.
The pursuit of community engagement and support is commonly considered to be essential to the achievement of corporate social responsibility goals, irrespective of a firm's...
Development of a Regional Digital Strategy: Case of the wine.alsace Domain Name
Development of a Regional Digital Strategy: Case of the wine.alsace Domain Name
Coralie Haller, Benjamin Louis. © 2021. 15 pages.
Wine regions constantly question their visibility on the internet to fully be able to embrace the 3.0 digitalization. Recent controversy of the geographic domain name “.vin” and...
Analysis of User-Experience Evaluation of French Winery Websites
Analysis of User-Experience Evaluation of French Winery Websites
Coralie Haller, Daria Plotkina. © 2021. 14 pages.
Wine consumption becomes more informed, smart, and connected. A website is a vitrine for wineries providing better visibility and higher attractiveness toward visitors, buyers...