Hershey, Pennsylvania
New York, New YorkBeijing, China

Cláudia Miranda Veloso

Cláudia Miranda Veloso has a European PhD in Social Sciences - Economics and Management (Very Good Cum Laude), a Master's in Applied Economics from the University of Salamanca (distinguished with the Extraordinary Award) and an undergraduate degree in Management, from ISEG - University of Lisbon. Cláudia is an Associate Professor at the University of Aveiro - Higher School of Technology and Management of the Agueda, where she has lectured several courses in the areas of management (marketing and finance), both at master's and undergraduate levels. Currently, she is an Assistant Professor at University Aberta, where she teaches undergraduate degree and masters in management. She was a Member of the Board of the Centro Hospitalar do Nordeste (ULSNE) and an Advisor to the Portuguese Ministry of Health and is currently an Advisor to the Ministry of Territorial Cohesion - Regional Development. She is a researcher affiliated to GOVCOPP (full researcher) and Centre for Global Studies (collaborator). His current research interests are in Management, Tourism Research, Innovation, Marketing, Corporate and Sustainable Social Responsibility, Finance and Quality of Higher Education. Cláudia participated in 5 international R&D projects and supervised several master's and doctoral students. She has published around 100 publications in peer-reviewed journals, books, book chapters and proceedings, and has several communications at international scientific conferences and was distinguished with 7 scientific awards and other honourable distinctions. She acts as a member of Organizing Committees and several Scientific Committees of International Conferences and has collaborated as a reviewer with some journals.

Publications

Exploring the Connection Between Population Health Management and Patient-Centered Care in the Healthcare Marketing Mix
Exploring the Connection Between Population Health Management and Patient-Centered Care in the Healthcare Marketing Mix
Naiara Torres Oliveira, Bruno Barbosa Sousa, Cláudia Miranda Veloso. © 2025. 26 pages.
The chapter offers a comprehensive overview of marketing in the healthcare sector, its evolution and the strategic intersection with Value-Based Healthcare(VBHC). While...
Empowering Value Co-Creation in the Digital Era
Empowering Value Co-Creation in the Digital Era
Bruno Barbosa Sousa, Cláudia Miranda Veloso. © 2025. 518 pages.
In the digital era, the concept of value co-creation evolved from a passive exchange to a dynamic, collaborative process that empowers organizations and consumers. The rise of...
Promoting Co-Creation and Sustainable Routes in Industrial Tourism: Linking Tourism to Education
Promoting Co-Creation and Sustainable Routes in Industrial Tourism: Linking Tourism to Education
Vitória Rodrigues Marques, Bruno Barbosa Sousa, Fábio Macedo Sousa, Cláudia Miranda Veloso. © 2025. 20 pages.
Tourism is a sector strongly marked by different motivations and is a phenomenon of great importance on a global scale. As a result, mass tourism often leads to over-tourism and...
Artificial Intelligence in Accounting: Driving Value Co-Creation, Compliance, and Ethical Transformation
Artificial Intelligence in Accounting: Driving Value Co-Creation, Compliance, and Ethical Transformation
Sónia Calado, Cláudia Miranda Veloso. © 2025. 28 pages.
Artificial Intelligence (AI) is transforming accounting by automating tasks, improving data accuracy, and enabling predictive analytics. These advances enhance efficiency and...
Co-Creation, Leadership, Job Satisfaction, and Burnout in the Digital Era
Co-Creation, Leadership, Job Satisfaction, and Burnout in the Digital Era
Sara Da Veiga Fernandes, Cláudia Miranda Veloso, Bruno Barbosa Sousa. © 2025. 24 pages.
The advancement of digital technologies and increased connectivity have transformed work dynamics, making them more collaborative but also more demanding and challenging. The...
The Importance of Internal Marketing in Achieving Job Satisfaction and Organizational Success
The Importance of Internal Marketing in Achieving Job Satisfaction and Organizational Success
Miguel Silva Neves, Joana Sobreiro Gonçalves, Bruno Barbosa Sousa, Cláudia Miranda Veloso. © 2024. 21 pages.
Internal marketing is a key issue for the organizational development of any company, ultimately helping to optimize the human resources of organizations. The aim of this research...
The Role of Health Marketing in the Dissemination of AI and ML Application in Preventive Health
The Role of Health Marketing in the Dissemination of AI and ML Application in Preventive Health
Letícia Moura, Bruno Barbosa Sousa, Cláudia Miranda Veloso. © 2024. 29 pages.
The development of information and communication technology (ICT) has made citizens the protagonists of so-called preventive health, whose focus and importance are in disease...
Educators as Facilitators of Game-Based Learning: Their Knowledge, Attitudes, and Skills
Educators as Facilitators of Game-Based Learning: Their Knowledge, Attitudes, and Skills
Jessica Reuter, Marta Ferreira Dias, Marlene Amorim, Mara Madaleno, Claúdia Veloso. © 2022. 21 pages.
Innovative educational methods such as gamification are gaining ground in more formal environments and have great potential to improve learning in education. However, the...
Outdoor Solutions for the Seasonal Concentration of Tourism Demand in Northern Portugal: An Integrated Approach Based on the Gini Index
Outdoor Solutions for the Seasonal Concentration of Tourism Demand in Northern Portugal: An Integrated Approach Based on the Gini Index
Paula Odete Fernandes, Alcina Maria Nunes, Cláudia Miranda Veloso, Eleonora Santos, Fernanda A. Ferreira, Manuel José Serra Fonseca. © 2020. 16 pages.
Measures that address the seasonality, one of the identified overtourism direct causes, allow making a critical reflection on the application of control policies and monitoring...