Cláudia Miranda Veloso

Cláudia Veloso is a PhD in Social Sciences (Economics and Management). She is Professor of Management (Marketing and Finances) at ESTGA - University of Aveiro. She is a researcher at GOVCOPP. She was a Member of the Board of the Centro Hospitalar do Nordeste (ULSNE) and Technical Adviser of the Ministry of Health of Portugal. She participated in 4 R&D projects, published more than 70 publications in peer-reviewed journals, book chapters and proceedings, and won 7 scientific awards.

Publications

The Importance of Internal Marketing in Achieving Job Satisfaction and Organizational Success
The Importance of Internal Marketing in Achieving Job Satisfaction and Organizational Success
Miguel Silva Neves, Joana Sobreiro Gonçalves, Bruno Barbosa Sousa, Cláudia Miranda Veloso. © 2024. 21 pages.
Internal marketing is a key issue for the organizational development of any company, ultimately helping to optimize the human resources of organizations. The aim of this research...
The Role of Health Marketing in the Dissemination of AI and ML Application in Preventive Health
The Role of Health Marketing in the Dissemination of AI and ML Application in Preventive Health
Letícia Moura, Bruno Barbosa Sousa, Cláudia Miranda Veloso. © 2024. 29 pages.
The development of information and communication technology (ICT) has made citizens the protagonists of so-called preventive health, whose focus and importance are in disease...
Educators as Facilitators of Game-Based Learning: Their Knowledge, Attitudes, and Skills
Educators as Facilitators of Game-Based Learning: Their Knowledge, Attitudes, and Skills
Jessica Reuter, Marta Ferreira Dias, Marlene Amorim, Mara Madaleno, Claúdia Veloso. © 2022. 21 pages.
Innovative educational methods such as gamification are gaining ground in more formal environments and have great potential to improve learning in education. However, the...
Outdoor Solutions for the Seasonal Concentration of Tourism Demand in Northern Portugal: An Integrated Approach Based on the Gini Index
Outdoor Solutions for the Seasonal Concentration of Tourism Demand in Northern Portugal: An Integrated Approach Based on the Gini Index
Paula Odete Fernandes, Alcina Maria Nunes, Cláudia Miranda Veloso, Eleonora Santos, Fernanda A. Ferreira, Manuel José Serra Fonseca. © 2020. 16 pages.
Measures that address the seasonality, one of the identified overtourism direct causes, allow making a critical reflection on the application of control policies and monitoring...