Cihan Becan

Cihan Becan graduated from the Department of Communication Management at Istanbul Bilgi University, where he was entitled to enter his undergraduate education with a scholarship in 2005 with a high honor award. After Cihan Becan got his master's degree in the Department of Marketing Communication at the University of Bahçeşehir, he completed his doctorate in the Department of Public Relations and Advertising at Istanbul University. After working in the agencies in the field of marketing and corporate communication for more than eight years, he started to work as an instructor and assistant professor in the Public Relations and Publicity Department of Istanbul Aydın University in 2010. He is now working in the Department of Advertising at Uskudar University. Becan currently does scientific research on advertising research, advertising analysis, advertising sociology, advertising strategies, digital consumption and advertising, and marketing communication.

Publications

Communicating With Consumers in Environmental Sustainability Advertising: An Analysis of Award-Winning Ads Through Text Mining and Sentiment Analysis
Communicating With Consumers in Environmental Sustainability Advertising: An Analysis of Award-Winning Ads Through Text Mining and Sentiment Analysis
Cihan Becan. © 2024. 24 pages.
In today's world, brands try to positively influence consumers and strengthen their brand image by showcasing themselves on environmental issues. This study examines consumer...