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About Us

Chong Guan

Guan Chong is Associate Professor and Director in Centre for Continuing and Professional Education, Singapore University of Social Sciences (SUSS), Singapore. Chong completed her Ph.D in Marketing at Nanyang Business School, Nanyang Technological University, and her undergraduate studies in Marketing at Guanghua School of Management, Peking University, China. Her research interests lie in the area of data-driven digital marketing. Her publications appear in leading journals such as European Journal of Marketing, Journal of Interactive Marketing, Journal of Business Research and Telecommunications Policy. She is an editorial board member of Internet Research.

Publications

A Systematic Review of Research on ChatGPT: The User Perspective

This chapter investigates previous research themes and trending topics related to ChatGPT through a comprehensive analysis of the literature. An automated technique...