Cheryl Yu

Dr Cheryl Yu, SFHEA As an international higher education practitioner and researcher, Dr Cheryl Yu has over 16 years of international higher education experience, encompassing strategy business development and implementations, partnership development, student recruitment, admissions, Transnational Education, and student experience, having successfully funded one and managed two overseas campuses, internationalisation of the curriculum and digital education. Recently, she was awarded SFHEA as a recognition of her contribution to the sector. Cheryl previously held the position of Director of International Development at University for the Creative Arts, where she created a whole department of International from scratch and transformed the internationalisation strategy of the University. Prior to this, Cheryl was appointed as the Assistant Dean (Academic) at Birmingham Institute of Fashion & Creative Art (BIFCA), Wuhan Textile University (part of Birmingham City University) where she led a team of 30 academics in running 3 creative undergraduate programmes with a student population of over 600. She was also a co-founder of the BIFCA institute. Before this, she also worked at Winchester School of Arts, part of the University of Southampton, and the University of Central Lancashire. As a practitioner, she has extensive experience in developing and running Transnational Education (TNE) partnerships, international marketing and student recruitment and support. As a senior academic, she supervised PhD students. Her PhD research focused on the 'Inequality in Chinese Higher Education and Its Relation to Students' Internal Mobility: A case study of internal movement of art and design university students. As an art director and project manager, she has participated in several international exhibitions, including From Lausanne to Beijing International Fibre Art Biennale in China in 2014 and 2016; the first International Glass Biennale in Shanghai; Archi Biennale in Japan in 2012; artists’ solo/joint exhibitions in Xiamen and Wuhan in 2016/17. Her research interest focuses on the comparative study of art and design higher education between China and the UK; internationalisation of higher education; critical theories and posthumanism. She can supervise PhD students in a wide range of subjects, international education, fibre arts, art management, decolonial feminism with a focus on the context of China.