Chen Wei Mei

Chen Wei Mei is a dedicated PhD candidate in the Hospitality and Tourism discipline at the School of Hospitality, Tourism, and Events, Taylor's University, Malaysia. With a strong academic background and a keen interest in the dynamic fields of hospitality and tourism, Wei Mei's research focuses on enhancing service quality and customer satisfaction within the industry. Her work aims to contribute valuable insights and innovative solutions to the challenges faced by modern hospitality and tourism businesses. Wei Mei's commitment to academic excellence is evident through her active participation in conferences, workshops, and collaborative projects, showcasing her passion for advancing knowledge and practice in her field.

Publications

The Role of AI Chatbots in Transforming Guest Engagement and Marketing in Hospitality
The Role of AI Chatbots in Transforming Guest Engagement and Marketing in Hospitality
Chen Wei Mei, Rupam Konar, Jeetesh Kumar. © 2024. 26 pages.
With rapid AI advancements, AI chatbots have become vital for hotels to enhance customer experience and optimize marketing strategies. This chapter examines AI chatbot...