Chen Fu

Chen Fu is from Beijing, China. She studied as a graduate student at Capital University of Economics and Business, majoring in management. Since 2021, she has been focusing on getting a doctorate from University of Technology Malaysia, majoring in management. She is also a boss, running different types of businesses (including restaurant chains, electronic product sales, engineering projects, machinery and equipment sales etc.). In 2013, he founded Beijing Chenshi Lianchuang Technology Co., Ltd. to engage in the sales of HP printers, mainly through channel sales. With the rise of online sales, the online sales department and self-media department were established in 2016 and have been operating until today. I am a person who never stops. In the past ten years, I rarely let myself rest. I always feel that when you are young, you have to work hard, and if you set your goal, you must keep going unswervingly.

Publications

Virtual Try-On Application and Fashion Purchase Intentions Among Gen Z Consumers in Malaysia
Virtual Try-On Application and Fashion Purchase Intentions Among Gen Z Consumers in Malaysia
Logaiswari A. P. Indiran, Afifi Alifia Salsabila Putri, Chen Fu, Jadel Autor Dungog. © 2024. 19 pages.
Online shopping, integral to modern life, lacks the tactile experience of physical retail, a significant shortfall in fashion. This gap is being addressed by incorporating...