Chahna Gonsalves

Chahna Gonsalves is a Lecturer in Marketing (Education) at King's Business School. She has several years of experience teaching modules at the undergraduate and postgraduate levels, including Principles of Marketing, Brand Management, Advertising, Integrated and Digital Marketing Communications and Digital Marketing. Chahna holds a PhD in Marketing and an MA in International Business & Management from the University of Westminster and obtained her BA in International Management and Business Administration with French from the University of Reading. Prior to joining King’s, Chahna was a Lecturer at Westminster Business School and a Teaching Associate at Surrey Business School. Chahna is the Education Lead for the Marketing Group at King’s College London. She won the 2023 King's College London Dean's Award for outstanding contribution to education. She is a Senior Fellow of the Higher Education Academy (SFHEA), Deputy Chair of the Academy of Marketing Education Special Interest Group and a Chartered Business Management Educator (CMBE).

Publications

Improving Learning Through Assessment Rubrics: Student Awareness of What and How They Learn
Improving Learning Through Assessment Rubrics: Student Awareness of What and How They Learn
Chahna Gonsalves, Jayne Pearson. © 2023. 380 pages.
Assessment by rubrics has emerged as a tool with great potential to guide successful student learning from a competency-based approach. Rubrics, as instruments that make it...
Knowledge of Language in Rubric Design: A Systemic Functional Linguistics Perspective
Knowledge of Language in Rubric Design: A Systemic Functional Linguistics Perspective
Chahna Gonsalves. © 2023. 22 pages.
Rubrics have become popular tools for assessment and instruction in higher education. However, language choice and rubric efficacy is a topic that has been largely overlooked in...