Ceyda Tanrikulu

Ceyda Tanrikulu received her BS, MS, and PhD degrees in business administration from University of Cukurova. She works as a marketing professor in the Department of International Business and Finance in Adana Alparslan Türkeş Science and Technology University. Her research areas are consumer behavior and global marketing.

Publications

Sustainable Consumption Behaviour of Young Consumers: Gender-Based Approach From an Emerging Market
Sustainable Consumption Behaviour of Young Consumers: Gender-Based Approach From an Emerging Market
Kubra Topcuoglu Onat, Ceyda Tanrikulu. © 2024. 23 pages.
The aim of this study was to examine whether there are similarities/differences between male and female consumers regarding sustainable consumption behavior and its dimensions....
Understanding the Reasons for Gender Difference in Online Information Processing of Consumers: Based on Theories
Understanding the Reasons for Gender Difference in Online Information Processing of Consumers: Based on Theories
Ceyda Tanrikulu. © 2019. 23 pages.
This chapter aims to provide proposals about understanding the gender difference in online information processing that have been developed based on the theories and the findings...
Impact of Culture on Service Failures and Service Recoveries
Impact of Culture on Service Failures and Service Recoveries
Ceyda Tanrikulu, Levent Gelibolu. © 2015. 10 pages.
In this chapter, the authors focus on the role of culture, which increases its effect along with globalization on service failures and improvements. The study is a type of...