Cecilia Casalegno

Cecilia Casalegno is PhD in business administration, researcher and lecturer at the Department of Management, University of Turin. She teaches Marketing, Strategy and Communication. Her main fields of research concern the integrated marketing communication and the leadership development strategy. She is the author of national and international publications. She is co-founder and CEO of the University spin off Spin Lab - Laboratorio di impresa Srl.

Publications

Using Integrated Corporate Responsibility to Enhance Consumers' Perceptions: An Overview of the Banking Sector
Using Integrated Corporate Responsibility to Enhance Consumers' Perceptions: An Overview of the Banking Sector
Elena Candelo, Cecilia Casalegno, Chiara Civera. © 2022. 17 pages.
The chapter aims at synthetizing past research on CSR into the new meaning of CR by investigating if CR is being pursued through an integrated approach with branding by the six...
Developing Successful Global Strategies for Marketing Luxury Brands
Developing Successful Global Strategies for Marketing Luxury Brands
Fabrizio Mosca, Cecilia Casalegno, Rosalia Gallo. © 2021. 351 pages.
In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the...
Managing Integrated Brand Communication Strategies in the Online Era: New Marketing Frontiers for Luxury Goods
Managing Integrated Brand Communication Strategies in the Online Era: New Marketing Frontiers for Luxury Goods
Fabrizio Mosca, Cecilia Casalegno, Giulia Bonelli, Chiara Civera. © 2021. 19 pages.
After digitalization, both scholars and practitioners found that luxury companies, which have invested in this transformation, not only have increased their revenues, but have...
Managing Integrated Brand Communication Strategies in the Online Era: New Marketing Frontiers for Luxury Goods
Managing Integrated Brand Communication Strategies in the Online Era: New Marketing Frontiers for Luxury Goods
Fabrizio Mosca, Cecilia Casalegno. © 2020. 16 pages.
Since the spread of digital environments has certainly helped to broaden the spectrum of possibilities for managing channels, while opening new areas of competitive...
Using Integrated Corporate Responsibility to Enhance Consumers' Perceptions: An Overview of the Banking Sector
Using Integrated Corporate Responsibility to Enhance Consumers' Perceptions: An Overview of the Banking Sector
Elena Candelo, Cecilia Casalegno, Chiara Civera. © 2020. 17 pages.
The chapter aims at synthetizing past research on CSR into the new meaning of CR by investigating if CR is being pursued through an integrated approach with branding by the six...
Enhancing Retailer-Consumers Relationship Through Everyday Sustainability: McDonald's in Italy
Enhancing Retailer-Consumers Relationship Through Everyday Sustainability: McDonald's in Italy
Elena Candelo, Cecilia Casalegno, Chiara Civera. © 2019. 23 pages.
The chapter aims at investigating the effects that the Communication of Corporate Social Responsibility and Sustainability exerts on consumers' perception considering the...
SME and Sustainability: A Managerial Model to Enhance Relationships and Interactions Between Different Local Actors of the Territory
SME and Sustainability: A Managerial Model to Enhance Relationships and Interactions Between Different Local Actors of the Territory
Cecilia Casalegno, Christian Rainero, Giacomo Büchi, Fabrizio Mosca. © 2018. 19 pages.
The analysis and the consideration of the sustainability development throughout the SMEs has been less considered by the academic literature than the one developed by large firms...
Enhancing Retailer-Consumers Relationship through Everyday Sustainability: McDonald's in Italy
Enhancing Retailer-Consumers Relationship through Everyday Sustainability: McDonald's in Italy
Elena Candelo, Cecilia Casalegno, Chiara Civera. © 2017. 22 pages.
The chapter aims at investigating the effects that the Communication of Corporate Social Responsibility and Sustainability exerts on consumers' perception considering the...
Managing Integrated Brand Communication Strategies in the Online Era: New Marketing Frontiers for Luxury Goods
Managing Integrated Brand Communication Strategies in the Online Era: New Marketing Frontiers for Luxury Goods
Fabrizio Mosca, Cecilia Casalegno. © 2016. 16 pages.
Since the spread of digital environments has certainly helped to broaden the spectrum of possibilities for managing channels, while opening new areas of competitive...
Meanings and Implications of Corporate Social Responsibility and Branding in Grocer Retailers: A Comparative Study over Italy and the UK
Meanings and Implications of Corporate Social Responsibility and Branding in Grocer Retailers: A Comparative Study over Italy and the UK
Elena Candelo, Cecilia Casalegno, Chiara Civera. © 2014. 19 pages.
The chapter demonstrates the extent to which companies operating in the Retailing Grocery industry use Corporate Social Responsibility (CSR) as driver to enhance their brand and...