Cataldo Zuccaro

Cataldo Zuccaro obtained a Ph.D. in marketing and statistical modeling at the University of Quebec in Montreal in 1989. He is a professor of marketing at the University of Quebec in Montreal. He has been the director of the MBA Research and the chair of the department of business strategies at the University of Quebec in Montreal. Dr. Cataldo Zuccaro is a specialist in Data Analysis, Business Analytics, Data Modelling and Market Strategies. His areas of research are marketing research methods, business modeling, customer scoring and segmentation, business analytics and research methods. He has taught and continues to teach in the university’s Executive MBA program in such countries as Romania, Poland, France, Morocco, Algeria, Tunisia, Lebanon, Mexico and Peru. He has also consulted for large multinational corporations and government agencies. Dr. Zuccaro has published his research in such journals as Journal of the Market Research Society, Journal of Social Psychology, Journal of Modelling in Management, International Journal of Bank Marketing, Social Research Indicators and the Journal of Economics and Economic Education Research. He is the winner of the silver medal for the best paper published in the International Journal of Market Research awarded yearly by the Market Research Society.

Publications

Examination of the Relationship Between Organizational Effectiveness and Transformational Leadership: The Case of Registered Charities
Examination of the Relationship Between Organizational Effectiveness and Transformational Leadership: The Case of Registered Charities
Maria Lavina M. Alonzo, Cataldo Zuccaro, Michel Plaisent, Prosper Bernard. © 2024. 19 pages.
This chapter aims to examine the impact of transformational leadership on the management effectiveness of charities organizations, a less often studied organizations compared to...
Investigating Factors Affecting Artificial Intelligence (AI) Adoption by Libraries at Top-Rated Universities Worldwide
Investigating Factors Affecting Artificial Intelligence (AI) Adoption by Libraries at Top-Rated Universities Worldwide
Daniel Tomiuk, Cataldo Zuccaro, Michel Plaisent, Aslı Gül Öncel, Younes Benslimane, Prosper Bernard. © 2024. 23 pages.
This chapter aims at understanding better the perceptions of academic libraries' top managers with regards to artificial intelligence (AI) and adoption decisions. Building on...
Innovation Characteristics Considered by Top World Universities' Librarians Adopting AI: Insights From Rogers' Diffusion of Innovations
Innovation Characteristics Considered by Top World Universities' Librarians Adopting AI: Insights From Rogers' Diffusion of Innovations
Daniel Tomiuk, Cataldo Zuccaro, Aslı Gül Öncel, Michel Plaisent, Younes Benslimane, Prosper Bernard. © 2024. 27 pages.
This chapter aims to present to the readers the point of view of the managers of the world top universities' libraries as compiled by topuniversityranking.com. After an...
Micro-Enterprises, Performance Factors, and the Role of Gender
Micro-Enterprises, Performance Factors, and the Role of Gender
Chelo Durante, Michel Plaisent, Cataldo Zuccaro, Jean-Pierre Gueyie, Prosper Bernard. © 2024. 23 pages.
Life in developing countries often relies on informal economy and micro-enterprises, often created and managed by women. Their performance has been studied in the literature of...