Cassia Liandra Carvalho

Cassia Liandra Carvalho earned a Master's in Marketing from the University of Aveiro. She has published several journal articles and book chapters on topics related with feminist hashtags.

Publications

From Real-Time Marketing to Corporate Social Responsibility: The Impact of Social Media Engagement on #womensday Posts by Companies
From Real-Time Marketing to Corporate Social Responsibility: The Impact of Social Media Engagement on #womensday Posts by Companies
Cássia Liandra Carvalho, Belem Barbosa, Claudia Amaral Santos. © 2024. 26 pages.
Social media strategies are commonly adopted by large and SMEs due to the expected impacts on customer engagement, branding, sales, and overall company performance. One...
Communication During a Pandemic: An Analysis Through the Lenses of Brand Management Strategy
Communication During a Pandemic: An Analysis Through the Lenses of Brand Management Strategy
Cássia Liandra Carvalho, Belem Barbosa. © 2023. 23 pages.
Although the literature on crisis communication is quite vast, business communication related to global crises (e.g., natural disasters) is largely unexplored. This chapter aims...
From Real-Time Marketing to Corporate Social Responsibility: The Impact of Social Media Engagement on #womensday Posts by Companies
From Real-Time Marketing to Corporate Social Responsibility: The Impact of Social Media Engagement on #womensday Posts by Companies
Cássia Liandra Carvalho, Belem Barbosa, Claudia Amaral Santos. © 2023. 27 pages.
Social media strategies are commonly adopted by large and SMEs due to the expected impacts on customer engagement, branding, sales, and overall company performance. One...
Can Hashtags Promote Body Acceptance?: A Content Analysis Study of Cyber-Feminism on Social Media
Can Hashtags Promote Body Acceptance?: A Content Analysis Study of Cyber-Feminism on Social Media
Cassia Liandra Carvalho, Belem Barbosa. © 2023. 19 pages.
Th chapter presents an empirical study on a Brazilian cyber-activism movement on Instagram associated with the hashtag #CorpoLivre (#FreeBody in Portuguese). This movement, which...
Feminist Hashtags in Pandemic Times
Feminist Hashtags in Pandemic Times
Cássia Liandra Carvalho, Belem Barbosa, Claudia Amaral Santos. © 2022. 22 pages.
Hashtags are commonly used in social media communication not only to categorize conversations but particularly to raise attention and generate debate of certain topics. Hashtag...
Communication During a Pandemic: An Analysis Through the Lenses of Brand Management Strategy
Communication During a Pandemic: An Analysis Through the Lenses of Brand Management Strategy
Cássia Liandra Carvalho, Belem Barbosa. © 2021. 22 pages.
Although the literature on crisis communication is quite vast, business communication related to global crises (e.g., natural disasters) is largely unexplored. This chapter aims...