Carlos Pissara

Carlos Pissara is a student of the doctoral program in Management at ISEG- Instituto Superior de Economia e Gestão, Lisbon University. She has a Master's degree in Business Science by ISEG.

Publications

CRM Implementation: Critical Success Factors
CRM Implementation: Critical Success Factors
Carlos Pissara, Jorge Vareda Gomes, Mário Batista Romão. © 2023. 26 pages.
Customer relationship management (CRM) systems have contributed significantly to the development of the economy since the business world has moved from a transaction-based...