Carina Viegas

Carina Viegas holds a Master's degree in Marketing Management (UAlg- University of the Algarve, 2022) a Post-Graduate degree in Travel Journalism (UAB- Autonomous University of Barcelona, 2012) and a Graduation in Tourism (UAlg- University of the Algarve, 2011). Researcher in the emergent topic of Sensory Marketing, with a dissertation about the issue and, currently working on research about innovation in the Mediterranean diet, component of the HostLab´s Project. Specialist in market research for consumer behaviour, having contributed to international consultancy companies such as Nielsen and Euromonitor, developing strategic solutions for the main FMCG big players in the market.

Publications

Sensory Marketing: The Purpose of Sensory Stimuli in Consumer Behaviour in the Context of the Retail Environment
Sensory Marketing: The Purpose of Sensory Stimuli in Consumer Behaviour in the Context of the Retail Environment
Carina Viegas, Dora Agapito, Patrícia Pinto. © 2023. 29 pages.
This research aims to map previous studies using a multisensory approach to identify the impact of sensory stimuli on consumer behaviour in retail and to investigate the...
Mediterranean Diet and Tourism Innovation, Experiences, and Sustainability: The HoST Lab Case Study
Mediterranean Diet and Tourism Innovation, Experiences, and Sustainability: The HoST Lab Case Study
Alexandra Rodrigues Gonçalves, Célia M. Q. Ramos, Carina Viegas. © 2023. 19 pages.
HoST Lab is an integrative approach that aims to innovate based on Mediterranean diet (MD) creating new products, services, and experiences, involving producers and distributors....