Cara O. Peters

Cara Peters is a Professor of Marketing at Winthrop University. She teaches global and services marketing and has published number articles in fashion marketing and management.

Publications

Instagramma in Fashion: The Impact of Social Media on Purchase Decisions
Instagramma in Fashion: The Impact of Social Media on Purchase Decisions
Jane B. Thomas, Cara O. Peters. © 2023. 18 pages.
Although traditionally ignored by the fashion industry, senior females have purchasing power, report being interested in fashion, and are a growing portion of social media users....
Online Retail Store Community Engagement and Its Impact on Purchase Intentions in the Context of Online Reviews
Online Retail Store Community Engagement and Its Impact on Purchase Intentions in the Context of Online Reviews
Cara Peters, Charles D. Bodkin. © 2022. 15 pages.
Consumers want to engage with the retail store community in the shopping context. This study examines how consumers’ perceptions of source credibility and perceived usefulness of...